Rugby League Partnership to Save Lives on Country Roads

Updated: April 27, 2017
2017 NRL - Grant Trouville © NRL Photos

Country Rugby League has joined forces with the National Rugby League (NRL), New South Wales Rugby League (NSWRL) and NSW Government to announce a historic two-year partnership, in an effort to save more lives on country roads.

The Knock-on Effect campaign encourages people to make smarter and safer choices behind the wheel and highlights the harrowing effects road trauma is having on local communities, especially in country NSW, where of the 384 lives lost on NSW roads in 2016, 254 people were killed on country roads.

Country Rugby League CEO Terry Quinn said the partnership would enable Rugby League to deliver important road safety messages in country towns throughout NSW.

“These are alarming statistics which need to be addressed and it’s great to see the NRL, NSWRL and CRL working together with the NSW Government to tackle this issue,” Mr Quinn said.

“Rugby League is part of the social fabric of many country towns and we’re hopeful that by promoting road safety awareness through our game, we can help to reduce the number of fatalities and serious injuries on country roads.”

NRL Chief Executive Officer Todd Greenberg commended the NSW Government on their increased efforts and commitment in aiming to reduce the number of road fatalities across the State.

“It is always devastating to hear of any injury or loss of life on our roads, particularly when in some cases, an accident could have been avoided,” Mr Greenberg said.

“Wherever we can use the collective voice of the NRL, NSWRL and CRL in partnership with the NSW Government to persuade change for the better and in this case, to remind people to be safe whilst driving, we’re only too happy to be part of a change for good.”

The announcement comes as the Government prepares to tackle road safety in the country head on with the sporting partnership being lauded as the first of many initiatives expected to be rolled out this year.

Minister for Roads, Maritime and Freight Melinda Pavey says the statistics on country road deaths and injuries are appalling.

“Someone is killed or seriously injured in a crash on our roads every 85 minutes – about the same time it takes to play an elite game of rugby league,” she said.

“The sad reality is that you’re five times more likely to be killed in the country than in our big cities, highlighting the fact that we have a problem in regional and country NSW and as a Government we’re committed to doing everything we can to save lives on country roads.

“When our locals go to the footy the action stays on the field and the sideline, not on the roads.

This year the government will spend a record $253 million on road safety initiatives in NSW and people in the country can expect to see additional education and awareness campaigns.

“We will also be fast-tracking the delivery of projects that will address the biggest risks on our roads to reduce crashes and the number of deaths and serious injuries,” she said.

The NSW Government will launch a new country roads advertising campaign later this year.

For more information about the partnership and the Government’s commitment to bringing down the country road toll visit: